What Is Lead Generation Marketing? Tips, Tricks, and Strategies

Ah, lead generation marketing — the not-so-secret sauce that makes the business world go ’round. If your sales team were a thirsty plant, lead generation would be the water. But let’s back up a bit: What even is lead generation marketing? And how do you master it without feeling like you’re running a never-ending hamster wheel of strategies?

What Is Lead Generation Marketing?

At its core, lead generation marketing is all about attracting people who are actually interested in what you’re selling — whether that’s your killer software, your life-changing coaching program, or that artisanal kombucha you swear tastes better than it smells.